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Group booking layers displayed in the app.

Athena: Marketing Spend Planning

An Angular app designed for the marketing team to plan yearly marketing spends. The backend, developed by other developers, provides suggestions based on previous marketing channel data and past performance.

  • Frontend Development
  • UX/UI Design
  • Data-Driven Insights
Marketing spend planning tool interface

The Challenge

Managing marketing budgets effectively requires data-driven insights. This tool allows the marketing team to analyze past spending, measure performance, and optimize future strategies.

A set of dark themed components for the marketing spend planning tool

Data-Driven Insights

The backend analyzes past marketing channel data and suggests optimal budget allocations for the upcoming year, helping marketers make informed decisions.